Who needs digital marketing services?

Did you know that a good digital marketing strategy helps improve the sales of your online store? The process is based on three axes: make your e-commerce get more visibility in search engines, get traffic to your online store and turn your visitors into customers.

The tools of digital marketing using all online channels. Social networks, email marketing, content marketing, and search engine positioning. You can carry out a digital marketing services and plan yourself and later manage the channels, but if you are not an expert or do not fully master the techniques, a marketing agency can be your best ally to optimize the available resources.

Content Marketing

You have probably read on more than one occasion that the content is king. And it's true, especially since the latest Google algorithms and major social networks, such as Facebook and Instagram, were launched.

The success of content marketing lies in two points: create quality and relevant content (for your target audience and Google) and disseminate it so that it has the widest possible reach.

The informative content has its best tool in the corporate blog and the newsletter. It is important to know what content your audience is interested in and publish periodically. In this way, you will get brand recognition and attract traffic to your website, potential customers looking for information on products such as those you sell in your online store.

Email marketing

Email marketing is one of the most effective and economic strategies that you can use in your e-commerce. The usual strategy is to send newsletters that compile blog posts to keep subscribers informed. It is also a good tool to get discounts, promotions, offers and news from your online store.

The most practical way is to automate the sending of emails right after the customer has taken a specific action, such as subscribing or buying. For this, it is convenient to have a good email marketing platform that offers statistics on open rates and other metrics. This way you will know what kind of emails work best.

Search engine optimization

Organic positioning is achieved with SEO strategies. The results of SEO techniques are not as immediate as those of SEM (paid) positioning but are more effective in the medium and long term. SEO works by creating content relevant to Google, but that adds value to users. Also, it requires a study of the keywords with which your potential customers look for products such as those in your online store. These keywords should be used strategically in blog posts and your e-commerce information (description, home, product categories, etc.)

Many companies opt for a combination of SEM to get immediate traffic and SEO to position them in the long term.

 Social networks

Social networks have become one of the most important tools in digital marketing, especially for online stores. Is it necessary that your brand be on all social networks? The best option is to choose only those used by your target audience and publish quality content frequently to achieve reach and a loyal community.

Online stores have the advantage that they can use a lot of visual content, which is most appreciated by users. Thus, some social networks such as Facebook, Instagram and YouTube are excellent to publicize your products and create events, such as contests, to attract followers.

In addition to disseminating your content, use social networks to participate in groups and debates, as well as to interact with your audience, answering their questions and comments.

Influencer marketing

Although lately, it is a bit of annoyance, well-used influencers marketing are a good tool to boost your brand recognition and reach more potential customers.

An influencer is a person with a strong presence in social networks and with the ability to influence audiences with their opinions. If you use this type of campaign, you must choose influencers that are in tune with your target audience and your brand image.

 In short, there are many digital marketing services that you can use to make your online store sell. The key is to combine the right techniques for your type of business and that serves to add value to your brand. This way, you can increase traffic to your e-commerce and improve the conversion rate.